Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, January 21, 2018

Do people with lighter skin have different sunscreen needs?


We spent a class period researching in groups and a class period discussing our findings.  The prompt was to construct an argument that skin color matters for sunscreen use and an argument that skin color does not matter.  From there our groups diverged greatly as they built up arguments and pertinent explanations.  
Figure 1:  Whiteboard 1 explores the mechanism by which UV light causes DNA mutations


The wide variety of information in the various whiteboards led to some great discussion on content as well as generic science.  We discussed if knowing the mechanism of DNA damage by UV light is relevant so long as we see the data in Whiteboard 2 (below).  Students split but offered mostly arguments that mechanism knowledge is highly relevant to evaluate the conclusions from the data of skin cancer rates.  Multiple examples were offered such as some races might be located where they experience different exposure to sunlight, different races might also use different amounts of sunscreen on average and reporting of race can be inconsistent.  In general most students felt that just knowing skin cancer rates is insufficient and could be correlation without causation.  
We also talked about the mechanism by which UV light originates and under what conditions an electron can accelerate so much that it produces such high frequency light.  We connected the emission and absorption of light with the Balmer series for hydrogen.  We reviewed the spacing of energy levels and I instructed about the differences in energy level spacings for gaseous atoms/ions compared to molecular excitations.  We connected this later with Whiteboard 6 by talking about how a slight adjustment to a molecule can cause a minor change in the frequencies of light absorbed and how pigments and dye research often utilizes electron rich and electron deficient functional groups to shift color.   
Figure 2:  Whiteboard 2 found cancer rates based on race

Figure 3:  Whiteboard 3 went full “Natural News” to locate some arguments against
sunscreen



This board led to a good discussion on sources of scientific information, how sources manipulate data and experiment into “clickbait” articles.  We posed the question “Are any of these things actually bad or do they just sound bad?”  For example, if sunscreen ingredients are present in breastmilk, is that bad or is it so infrequent and low in concentration that it is irrelevant?  We talked about how the FDA does not have jurisdiction over supplements and how labels for supplements are sometimes shown to be incorrect.  We also compared this board to the risks of not wearing sunscreen using Whiteboard 2 (above).  
Figure 4:  Whiteboard 4 summarized different wavelengths of UV light and nanoparticles
used for sunscreens

Figure 5:  Whiteboard 5 looks at melanin and interactions of sunscreens with UV light

Figure 6:  Whiteboard 6 looks at different chemical structures utilized in sunscreens


Conclusions that students made included that the SPF data they saw suggested that anything over SPF 50 was a marketing scam and was less healthy than using SPF 50 or lower.  We concluded that the mechanisms by which electrons change motion during electronic transitions in molecules are incredibly difficult to visualize and that this uncertainty can be problematic for understanding.  We concluded that everyone exposed to sun should wear sunscreen because melanin mostly protects from sunburn but not from DNA damage.  We saw a variety of organic molecules used to absorb UV light as well as alternatives such as ZnO nanoparticles.  We started our discussion by looking at how 11 cis-retinal converts into 11 trans-retinal when absorbing visible light and this is the mechanism by which our brain becomes aware of light hitting our retinas.  We talked about the breaking of the pi bond before the rotation occurs and later compared this to potential changes in molecular structure when UV light is absorbed by molecules in sunscreen.  
As a teaching lesson I was highly pleased with the variety of topics to discuss and the variety of information students used to make arguments.  Students looked at chemical structures, DNA damage mechanisms, skin cancer data, sunburn data and how UV light itself varies.  We identified what type of light escapes the sun as a subject that requires more research.  We will continue to use this topic throughout our review.  We saw connections to organic chemistry, quantum chemistry, periodic trends and bonding.  It was interesting to the majority of students.  Some students asked what it was like to be sunburned because they had never experienced it before and most students had limited ideas coming into the discussion but left with much better knowledge.  

Friday, September 29, 2017

Teach Students the Positive Impacts of GMOs

Scientists often have difficulty communicating their research to the public and false marketing has filled that gap for some time with regards to nutrition and food production.  Meaningless and deceptive labeling have been used and misconceptions have developed.  Social media has exacerbated the disconnect between public perception and reality with regards to nutrition and food production and there are consequences to this distortion.  This gap exists for many well intentioned people and teachers might be the key to bridging the gap.   Public opinion has begun to reverse this trend in topics such as climate change and vaccines but agriculture and food lag behind.  It would surprise many to find that there is greater agreement on the safety of genetic modification of food than there is on climate change.  Many would assume that this ignorance is of minor consequence.  They would be wrong.  As the world population has increased and poverty levels diminish farmers have quietly gone about their business.  Most are unaware that over the past twenty years farming has had very little increase in farming acreage despite farmers feeding many more people due to population growth and reduction in starvation.  
The benefits of using genetic modification with regards to food are diverse and impactful.  The environmental impacts alone are huge and include a reduction in carbon dioxide emissions, less pesticide use, safer pesticides5 and the potential for reductions in animal cruelty6.  Genetic modification has the potential to allow those allergic to peanuts to eat peanuts safely, those with Celiacs disease to eat bread and vegetarians to eat the Impossible Burger © that cooks and tastes like meat due to genetically engineered yeast that produces hemoglobin.  The healthiness of produce that is organic, genetically modified or non-GMO are similar but typically most healthy for the genetically modified versions.  Foods with non-GMO labels often lack vitamins in order to meet the criteria for labeling.  Organic food and traditional agriculture are similar in health benefits but for many the price of organic food would cause the consumer to purchase fewer fruits and vegetables that are one of the most critical components of a healthy diet.  
Scientific evidence can be drowned out by loud voices.  Posting or sharing an article with an exaggerated headline is much more common than one that is scientifically sound.  Many people have heard false information for so long that they are unwilling to believe evidence and will dismiss experts as shills.  These people still influence the supply of food distributors and producers by being organized and frequent communication.  But it is time for the evidence and truth to trump fear-mongering.  Teachers are in a key position to do this.  We have an audience and we are tasked with educating that audience about using evidence, critical thinking and evaluating sources.  Science teachers of all fields can find connections to the environmental impact and potential for genetic modification.  Teach your students about the different methods of genetic modification and point out the absurdity of transgenics being singled out in spite of no evidence of safety differentiation between other genetic modification methods.8    Teach your students about the historical methods of food production and some of the amazing things we do today that improve our lives.  Teach them that the non-GMO movement was one of deception and marketing and that scientific evidence continues to struggle against fear of consumers.  Play an NPR interview with farmers and have them write about whether farmers should cave to financial pressure or do what is best for the planet.  If you want to have a discussion on capitalism and economics make sure to discuss the organic industry and its lobbying efforts along with their deceptive marketing to make money off of the vulnerable (or that purchasing non-GMO leads to an increase in slavery).  Even if you do not teach science you can still make a large impact on your students and your community.  
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Resources for science teachers that I have found helpful:
9.  Video about GMOs for students
10.  Food Evolution narrated by Neil DeGrasse Tyson

Twitter accounts to follow

Please add suggestions for good resources in the comments below too.

Thanks!